<aside> 👉 ABOUT

Validation techniques are collected and digested set of experiments, tests and research methodologies to validate pretty much any of your business assumptions!

De-Risk your assumptions!

As a startup, everything you say about your customers, products, marketing channels and revenue model is an assumption.

Stop following your guts jumping into "build" mode and hoping things work. Stop spending time & money building something nobody wants.

Validate Every Step Of The Way

Find +50 validation ideas to experiment every assumption of your business model before writing a single line of code, divided into:

1. Problem Validation - is your problem worth solving?
2. Value Validation - have you found the best way to solve the problem?
3. Offer Validation - do you have enough people interested on your value?
4. Currency Validation - are people willing to pay for your solution?
5. Product Validation - does your product solves the problem?

Thousands Of Studies. Digested!

Each validation card is briefly summarized and explained to give you the full picture. You also get to see case-studies of real successful companies who hacked success using smart tactics while giving you the tools to model their journey.

Not all validation methods are created equal. That's why we list the pros and cons of each to give you piece of mind in making the right decision.

Move The Needle

Validation is about making progress! Start by ranking the best validation experiment for your startup, then track the right metrics to see it through. We developed the SIR metric to help you rank the best validation method through Speed, Investment, & Data Reliability.

Resources

Experimentation

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Bites: All Validation Cards